We’re proud to have partnered with British Airways to deliver a comprehensive Tableau-based data analytics and insight solution – transforming complex operational and feedback data into clarity, action, and measurable business impact.
This project brought together everything Analytical Insight does best:
🔹 Deep data analytics – transforming vast, complex feedback and operational data into clear, actionable insight.
🔹 Bespoke dashboard design – precisely aligned to BA’s brand identity, ensuring insights not only inform but belong within the organisation’s visual language.
🔹 Data and ETL workflows – delivering performance, reliability, and seamless integration.
🔹 AI-driven text analytics – embedded within Tableau to interpret open-ended feedback and uncover the stories behind the numbers.
The result?
A powerful, intuitive, and beautifully branded insight solution that enables leaders across British Airways to spot patterns, identify opportunities, and make faster, smarter decisions.
We’re immensely proud of this collaboration and of the measurable value it’s already delivering.
Full case study to follow – but for now, a sincere thank you to the BA team for the opportunity to help turn data into direction.
👉 If you’d like to explore what’s possible for your organisation, we’d love to chat.